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Innovation and Investment in Self-Funded Health Plans: Trends, Challenges, and Opportunities

April 15, 2025

The employer health plan market isn't just changing – it's creating significant new opportunities for investment and innovation that directly impact your ability to manage costs and enhance benefits. A "substantial migration" to self-funded models underscores a fundamental truth: employers are actively seeking better ways to achieve "cost control, greater flexibility, and access to detailed claims data." This drive has turned the self-funded space into "fertile ground for innovation."