taken from Humana Wellness

Baby Boomers (1946-1964)

What You Need To Know

• After years of experience, they are more likely to feel some loyalty toward their employer.
• Many are delaying retirement because they don’t have enough money. People are living longer and using more healthcare.
• Some wellness activities seem unrealistic or irrelevant for their health situation.

Get Them Engaged

• Provide seminars, webinars, workshops, and educational materials about financial well-being. Some employee assistance programs include a financial-legal benefit.
• Offer wellness topics and activities like ergonomics, as well as challenges that have different levels of difficulty.
• When communicating about wellness programs or sharing employee testimonials, remember to be inclusive and feature a wide range of ages.

Generation X (1965-1978)

What You Need To Know

• Some are part of a “sandwich” generation—taking care of both their parents and their children.
• They may not feel as “married” to their jobs.
• Lack of time and stress are common concerns.

Get Them Engaged

• Work-Life programs can assist employees with both adult care and child care issues.
• Tie in more messaging about family health in your program communications. Some wellness programs can be used by members of the employee’s family.
• Use a centralized digital hub or portal to allow employees to skim info and resources quickly.
• Offer stress relief and emotional support with resources like an employee assistance program, meditation and yoga activities, and stress management skills education.

Generation Y / Millennials (1979-1997)

What You Need To Know

• This generation really cares about corporate social responsibility.
• They are accustomed to swift, easy-to-use technologies.
• They face an unpredictable economy, millions of dollars in student loan debt, and uncertainties about Social Security.

Get Them Engaged

• Demonstrate your corporate social responsibility by holding charity drives, community events, and opportunities for volunteering.
• Make sure to use digital tools that load quickly, are optimized to mobile devices, and are easy to navigate and skim.
• Offer financial well-being programs that cover topics like debt management and saving up for retirement. Seminars and workshops are standard, but consider providing webinars, podcasts, e-books, and other digital media.